Ian Billen wrote on Jul 28
th, 2008 at 8:34pm:
Gazza Wrote:
"Theres only a few thousand diehards who would buy anything the Stones put out even if it consisted of Keith farting in the bath."
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I whole heartedly disagree.
I can almost assure you 70% of ABB sales were from Stones "fans". 70% of 2 1/2 million is quite a bit more than a few thousand...
For instance I know about twenty people who purchased ABB (10-12 are from this board alone).
All are Stones die-hards. I do not know of a single person who purchased this album that is just a casual music fan, or simply the run-in-the-mill music listener. Those people didn't buy ABB. It is the Stones fans that bought the album. Most likely the more avid Stones followers made up the lot of this albums sales versus even the average Stones casual fan who downloaded 40 Licks five years ago.
I'll ask you this:
Who do you know that is simply a casual Stones fan, or simply a standard music listener that went out and bought it, or obtained it via a purchased download?
Ian
I know quite a few, actually.
However, I specifically said "diehards" - not "fans". And this board - and others - are a reflection of the more fanatical end of the fan spectrum. We're not and never will be a microcosm of the sort of people who make up the average 21st century Stones audience or who buy the latest Stones album.
Buying a band's latest album does not make you a 'diehard'. If thats the case, then I must be a diehard fan of about 200 different artists.
I think something like twice as many people saw the Stones on their last tour as bought the album they were touring behind. If you look at the US statistics as a barometer, over 2 million people bought tickets (at an average of $167) yet only half of that amount of people bought A Bigger Bang (which costs, what, $15?). In 2005-2007 - the 3 year timeframe for the last Stones tour - their back catalogue shifted a total of 3 million copies in the United States. In three years. Thats definitely underachieving for a band that can attract a huge amount of revenue from their concerts. Especially when you take into account that Billboard estimates of their total album sales in the United States is something approaching 70 million.
The logical conclusion to draw from all that is that a large % of people who think nothing of paying large sums of money to watch the Stones in concert are not only NOT diehards, but barely buy an average of just over one Stones album (including the new one) every year.
Speaking as someone who's been collecting Stones material avidly for 25 years and who does something similar for a couple of other artists too, the proportion of Stones fans who I'd define as 'diehard' is decreasing. Even more so when compared to other acts who maybe dont sell as many records or as many concert tickets. We're all getting older and fans who have dropped out are not being replaced by a 'new' base of hardcore fans because the Stones dont release a lot of new material, have ignored their archives (something which has introduced a lot of people to Dylan's music for example as well as rekindling the interest of people who were losing interest) and because their ticket prices arent going to attract new fans.
It speaks volumes to me that approximately a quarter of the shows on the last tour - even with todays recording technology and despite the fact that many of them took place in crowds of over 50,000 people - still arent in circulation amongst collectors. Most of the missing shows - intriguingly - in the US where the ticket prices are so much higher. On previous tours, you would have expected by now to have had access to about 95-98% of the shows, with the missing ones usually being from far away outposts like Singapore or India. Strikes me from that observation that a lot of 'diehards' who would have been going to shows in the past are staying away for various reasons, and that the people who are going to the shows instead arent buying the music.