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ROCKS OFF - The Rolling Stones Message Board › GENERAL › MAIN BOARD › Mercedes Super Bowl Ad (Stones content)

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Mercedes Super Bowl Ad (Stones content) (Read 846 times)

LadyJane

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Mercedes Super Bowl Ad (Stones content)
Jan 31^st, 2013 at 10:14am

A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled Wednesday.

Dafoe, 57, tries to get a regular guy in a bar to sell his soul for the new Mercedes CLA. The offer sends the guy into an elaborate fantasy—set to "Sympathy for the Devil" by the Rolling Stones—in which the car raises his social status to the point where he's hitting red carpets with Kate Upton and dancing with Usher.

At the end, when he realizes the CLA starts at less than $30,000, the guy declines the Faustian bargain, causing an angry Dafoe to disappear in a cloud of smoke.

The ad was created by Merkley + Partners and director Dante Ariola.

Either a 60- or 90-second version of the spot, filmed partly at the Napoleon House in the French Quarter of New Orleans, is expected to air during the fourth quarter of the game.

The extended spot follows two earlier teasers—one of which featured footage from the ad, the other of which showed Upton hanging around as a CLA was washed.

http://www.youtube.com/watch?v=oPNr0_6MnDo&feature=player_embedded

http://www.youtube.com/watch?feature=player_embedded&v=uPq7jVGPs3g
http://www.youtube.com/watch?feature=player_embedded&v=FWjycKOsI2o

http://www.adweek.com/news/advertising-branding/devilish-willem-dafoe-joins-kate...

« Last Edit: Jan 31^st, 2013 at 10:17am by LadyJane »

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Egon Rocks Off Regular Offline LET THE GOOD TIMES ROLLING STONES Posts: 1,931 A Dutchy in Marseille, France Gender:	Re: Mercedes Super Bowl Ad (Stones content) Reply #1 - Jan 31^st, 2013 at 10:36am ha it features 2 of my favorite things!
Back to top	RIP Gary "Gazza" Galbraith - 30 May 1963 / 07 June 2024 - Forever missed. Let the Good times Rolling Stones! - Proud member of Rocks off since 2001 IP Logged

LadyJane Rocks Off Regular Offline Stones Purist Posts: 4,929 Gender:	Re: Mercedes Super Bowl Ad (Stones content) Reply #2 - Jan 31^st, 2013 at 10:46am Egon wrote on Jan 31^st, 2013 at 10:36am: ha it features 2 of my favorite things! Hot blonde and The Rolling Stones perhaps????!!!!! If only they were drinking wine and not coffee. I like it!!!!!!!!!!!!! Dafoe has always been a fav of mine.
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Egon Rocks Off Regular Offline LET THE GOOD TIMES ROLLING STONES Posts: 1,931 A Dutchy in Marseille, France Gender:	Re: Mercedes Super Bowl Ad (Stones content) Reply #3 - Jan 31^st, 2013 at 11:01am LadyJane wrote on Jan 31^st, 2013 at 10:46am: Egon wrote on Jan 31^st, 2013 at 10:36am: ha it features 2 of my favorite things! Hot blonde and The Rolling Stones perhaps????!!!!! CORRECTION: 3 things
Back to top	RIP Gary "Gazza" Galbraith - 30 May 1963 / 07 June 2024 - Forever missed. Let the Good times Rolling Stones! - Proud member of Rocks off since 2001 IP Logged

Some Guy Rocks Off Regular Offline Posts: 16,083 Atlanta Gender:	Re: Mercedes Super Bowl Ad (Stones content) Reply #4 - Jan 31^st, 2013 at 11:09am Badass! The kids will love it. I will be rooting for this commercial during the game.
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Holden Rocks Off Regular Offline Rocks Off Rules You Bastards Posts: 1,317 Tampa Bay Gender:	Re: Mercedes Super Bowl Ad (Stones content) Reply #5 - Jan 31^st, 2013 at 3:52pm Will it do better than "Charmed Life?"
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