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Rev 20 Redlights
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https://www.pollstar.com/article/how-the-rolling-stones-no-filter-tour-became-20...It didn’t seem remotely possible that The Rolling Stones, the World’s Greatest
Rock & Roll Band, could outdo themselves nearly 60 years into their storied
career. But what the Stones achieved in 2021 with the restart of their
“No Filter Tour” stands out as among one of the legendary group’s greatest
accomplishments. Not only was it the highest grossing tour of Pollstar’s
2021 chart year, bringing in $115.5 million and more than 516,000 tickets
over the course of just two months, but, more importantly, it served as a
beacon for the entire industry...
...when Michael Cohl outbid Bill Graham for 1989’s “Steel Wheels Tour,” it was
a historic paradigm shift that displaced the regional tour promoter system for
the single promoter model that has ruled the day ever since. It also included
groundbreaking sponsorship deals and saw revenues in excess of $140 million,
which for then was unheard of.
The Stones’ 1994-1995 “Voodoo Lounge” run hauled $320 million and sold
6.4 million tickets, while their “Bigger Bang Tour” exceeded that benchmark
with $558 million grossed from 2005-2007 and 4.7 million tickets.
The Stones pulled in $870 million in the aughts, $929 million in the teens,
and an estimated $800 million in the '90s – a whopping $2.6 billion
over those decades...
...(Marketing exec) gives a shout out to the Stones’ indispensable manager
Joyce Smyth, who is “absolutely amazing, she makes everything happen.”
What have the Stones' team learned that others in the industry should know for
when they get out there? “You better take it seriously,” he says. “We ain’t done.
This whole thing about the ‘Roaring ’20s’ and all of that, we said a long time ago,
the comeback’s going to be one hell of a bumpy road, and it’s going to continue
being a bumpy road for a while. So all these Pollyannish*** ones who think that,
‘Oh, it’s going to be like it was before,’ that ain’t the case. It’s tough out there.
You’ve got to be smart. If you lose shows, that’s a lot of money.”
And the million- if not billion- dollar question for 2022,
with the band’s incredible 60th year approaching, is
will they or won’t they go back out?
“We can’t talk about it”.
That’s a far better answer than no.
(1) Pollstar's numbers exclude the last two shows, which for some reason they count
as 2022 (2) So the $2.6 billion figure is just US shows from 1989 forward, so we're
for sure way north of $3 billion now overall, and counting... (3) here's the secret
strategy: Book only crowd-friendly NFL cities during an already-confirmed
NFL season, because no politician dares fuck with the NFL, not even Fauci
(4) Is there an equivalent UK/European strategy to employ? Don't ask me, ask Gazza
*** "Its gonna be easy, believe me/We're going back to paradise"
I told y'all at the time that Easy Sleazy was Mick making a particularly
nasty joke at ass-kissing Dave Grohl's expense. Confirmed. Also: despite
requiring fans to show their vax documents, the Foos have so far this year
covid-cancelled shows in California, Minnesota, and Abu Dhabi. They've
got US/UK stadium shows scheduled for May-July 2022.
Addendum/correction: two days ago an unspecified Foo Fighter was
“rushed to hospital from an airport in Chicago”, on the way to Abu Dhabi.
That's why it was cancelled. And its odd, from a Stones fan's perspective,
that its been over 2 days and there is a complete black-out on
further news from the band, and just a few comments and zero
speculation on the Foo fan forum. Jeez, we'd be going nuts...
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"We'll Keep Rolling for Our Charlie" (2022 - ?) (Read 12,473 times)
