The press are starting to flesh out the story (mid afternoon on date of cancellation):
From the Herald-Sun
http://www.heraldsun.com.au/Macedon Ranges mayor Roger Jukes said the cancellation would disrupt local tourism operators, with many concertgoers arriving from Melbourne or interstate today.
“Obviously Frontier would be covered by insurance for a cancellation such as this but local tourism operators can’t,” he said.
“People will be arriving this morning or this afternoon and now they have the concert cancelled on them.”
Glen Erin Lancefield proprietor Kim Scales said 28 Rolling Stones fans were due to stay at her hotel.
Mrs Scales said concerts often created accommodation havoc in the Macedon Ranges for people involved in other events such as weddings.
“Scheduling the Hanging Rock concerts is not helpful for us as a business,” she said.
“We have limited rooms and weddings booked every weekend through to March. I’ve been to each concert and they are great, but scheduling them on a Sunday or a long weekend would actually help tourism operators more.”
In the past wedding guests had been forced to stay as far as 40 minutes away, she said.
From The Age
http://www.theage.com.au/The cancellation of the Hanging Rock show a second time will come as a substantial financial blow to fans travelling to the Macedon Ranges, who might have to make the best of a weekend there given losses incurred by cancelling travel and accommodation.
Justin Quintner and his 13-year-old son Andre travelled to Melbourne from Darwin via Adelaide early Thursday morning for the Hanging Rock show, but will leave disappointed on Sunday night.
Mr Quitner, a music teacher, told Fairfax Media he was $2000 out of pocket with flights, accommodation and tickets and felt "the show must go on" with so many people revising plans after the band's original tour dates were rescheduled.
"We've been waiting all year and this week we thought we might see them," he said.
"I sort of held my breath because it's a pretty busy tour schedule. I think Mick's an amazing person who can inspire a whole lot of people ... but it's not happening"
Making the long trip from Darwin with his son was "about inspring people to see rock'n'roll", Mr Quitner said.
Macedon Ranges mayor Roger Jukes said despite the disappointment, locals "have been busy looking for alternatives".
"There is a fair bit of disappointment in the community since we've now had a second cancellation, [but] both times have been out of our control," Cr Jukes said.
The local economy would take a hit, but the mayor believes local businesses can still come up with the goods.
"We're working hard to get the 20,000 people to still come and utilise those bookings - there's lots to do in the Macedon Ranges."
Concerts at Hanging Rock have proved big business for the region: last year Bruce Springsteen's two shows there generated $9.7 million, according to council figures.
Insurance against illness means the Rolling Stones themselves will lose comparatively little financially but they will no doubt be feeling the frustration after restarting the 14 on Fire tour in Norway in May, two months after Scott was found hanged in her Manhattan apartment on March 17.