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Steel Wheels Rocks Off Regular Offline Much love and support to my dear friend Mary! Posts: 2,686 2,000 Light Years From Home Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #450 - Sep 20^th, 2012 at 12:40pm Please tell me this is a hoax. It's got to be. It's such a bad idea. This is a joke, right?
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gimmekeef Rocks Off Regular Offline Posts: 5,759 Ontario Canada Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #451 - Sep 20^th, 2012 at 12:51pm Im so underwhelmed I'm typing this with my forehead.............
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Some Guy Rocks Off Regular Offline Posts: 16,085 Atlanta Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #452 - Sep 20^th, 2012 at 12:52pm gorillas, cracker jacks, silly pictures. Dudes? what are y'all doing?
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Edith Grove Rocks Off Regular Offline Disco STILL sucks! Posts: 12,336 New Orleans Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #453 - Sep 20^th, 2012 at 12:55pm Some Guy wrote on Sep 20^th, 2012 at 12:52pm: gorillas, cracker jacks, silly pictures. Dudes? what are y'all doing? Must be dementia. They are reverting back to their childhoods.
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Some Guy Rocks Off Regular Offline Posts: 16,085 Atlanta Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #454 - Sep 20^th, 2012 at 1:01pm The Rolling Stones ‏@RollingStones Dear fans, no Rolling Stones Cracker Jacks deals have been confirmed or announced. Do not buy Cracker Jacks from the Cracker Jacks website, or anywhere else.
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gimmekeef

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #455 - Sep 20^th, 2012 at 3:38pm

Some Guy wrote on Sep 20^th, 2012 at 1:01pm:

The Rolling Stones ‏@RollingStones
Dear fans, no Rolling Stones Cracker Jacks deals have been confirmed or announced. Do not buy Cracker Jacks from the Cracker Jacks website, or anywhere else.

guess the check from Cracker Jacks hasnt cleared yet..............

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Paranoid Android Rocks Off Regular Online The Rocks Off Ladies Rule You Bastards!! Posts: 6,342 Chapel Hill, NC Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #456 - Sep 20^th, 2012 at 4:11pm Steel Wheels wrote on Sep 20^th, 2012 at 12:29pm: Cracker Jack? WHAT THE FUCK IS GOING ON? This sounds horrible. You don't know what you are talking about...didn't you read>>>> making this the biggest global Augmented Reality music campaign to date. ???? or (I can't decide which one... )
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Paranoid Android Rocks Off Regular Online The Rocks Off Ladies Rule You Bastards!! Posts: 6,342 Chapel Hill, NC Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #457 - Sep 20^th, 2012 at 4:14pm Someone...please remind me...which was the biggest global Augmented Reality music campaign to date. before this campaign??? It has slipped my mind....
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sweetcharmedlife Rocks Off Regular Offline Do the horrendous to that if you can Posts: 11,943 San Mateo Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #458 - Sep 20^th, 2012 at 5:27pm This could be almost as big as the laminates they gave away last time......Almost.
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homesickjameswilliamson

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #459 - Sep 20^th, 2012 at 5:46pm

Saint Sway wrote on Sep 20^th, 2012 at 11:12am:

Press Release

The Rolling Stones Roll Out the GRRR! Tour Live in New York and London

20 Sep 2012 WDM Group PR Network

inShareLONDON--(Marketwire - Sep 20, 2012)

- The Rolling Stones, ABKCO Music, Universal Music and Aurasma have launched an innovative, interactive fan incentive for their upcoming live shows in Brooklyn and London with 3D Augmented Reality technology and fun Cracker Jack prizes.

Fans attending any of the upcoming shows at Brooklyn's Barclay Center or London's 02 Arena will be able to purchase Rolling Stones 50th Anniversary commemorative Cracker Jack boxes. Each box will contain a special prize that will contain a bar code that fans can then scan with their iPhones using a new uView app that fans can now begin downloading via the Rolling Stones official Facebook page. If the bar code they enter matches the evenings winning bar code that fan will then be able to enter a song title via the bands Twitter account. If that song title matches that nights GRRR! song of the evening that fan will receive a discount coupon that will automatically be downloaded to their email account during the show so that they will be able to redeem the coupon that evening for up to 20% off selected 50th Anniversary merchandise at the venues merch table.

In what is a ground breaking interactive event, over hundreds of fans could be Cracker Jack winners at each show for valuable merchandise discounts. This is the first multi-media live fan interactive campaign ever launched and the Rolling Stones, in partnership with Cracker Jack, Virgin Records, ABCKO, Apple and Viacom are being heralded as groundbreaking visionaries. Making this the biggest global Augmented Reality music campaign to date.

GRRR! by The Rolling Stones is released 13 November

www.rollingstones.com
http://www.facebook.com/therollingstones
www.twitter.com/rollingstones

the description of the procedure seems needlessly complicated, especially to end up with a 20% discount on merch, can't imagine many doing it

have to echo the sentiments of the partnership with crackerjack, seems strange

though i think the uView app and landmarks could be cool, depends if many people do it

tracklisting for GRRR looks decent if predictable, don't think i'll be purchasing it but i enjoy the cover so if i see it for cheap someday i might; pity there weren't even a few other previously unreleased songs tacked on but hopefully the two new tracks suffice

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Gazza Unholy Trinity Admin Offline Rat Bastid "We piss anywhere, man.." Posts: 13,231 Belfast, UK Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #460 - Sep 20^th, 2012 at 6:14pm Guys....a wee bit of satire from Brother Sway......LOL The bit about the upcoming shows should have been the dead giveaway (it had me fooled for a second too) as they havent been announced yet.
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homesickjameswilliamson

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #461 - Sep 20^th, 2012 at 7:17pm

Gazza wrote on Sep 20^th, 2012 at 6:14pm:

Guys....a wee bit of satire from Brother Sway......LOL

The bit about the upcoming shows should have been the dead giveaway (it had me fooled for a second too) as they havent been announced yet.

Damn thats good satire, got me in it Sway

Though I think after the album art and title of GRRR! anythings possible

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« Last Edit: Sep 20^th, 2012 at 7:19pm by homesickjameswilliamson »

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Ian Billen Rocks Off Regular Offline Rocks Off Rules Posts: 1,564 USA Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #462 - Sep 20^th, 2012 at 11:33pm Someone spoke of the small article in the new RS Mag concerning the two new songs... can somebody please post it so we can have a lil read. Thanks much, Ian
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Some Guy

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #463 - Sep 21^st, 2012 at 7:17am

Ian Billen wrote on Sep 20^th, 2012 at 11:33pm:

Someone spoke of the small article in the new RS Mag concerning the two new songs... can somebody please post it so we can have a lil read.

Thanks much,

Ian

Soon, we should be hearing them! Smiley

They must be good, they have to be good. We're talking 50th Ann good!!

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« Last Edit: Sep 21^st, 2012 at 7:25am by Some Guy »

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FPM

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #464 - Sep 21^st, 2012 at 9:04am

It's hilarious (but Sad, Sad, Sad) that it was virtually impossible to tell if the Cracker Jacks story was legit. Good work, Sway!

Here's a blog about how screwed up the new campaign is from a techie POV (I don't have a smart phone so this stuff's lost on me):

Rolling Stones Launch Ambitious AR Campaign That Loses Focus
by Steve Smith, 54 minutes ago

Augmented Reality (AR) gets its chance in the sun this year, and it has a distinct advantage over the previous video activation trend that preceded it.

AR developers can see how the purveyors of too many QR campaigns muddied the format’s reputation with bad code strategies (the QR in a subway meme) and worse follow-through experiences. “You mean I downloaded an app I never heard of, scanned a code while the rest of the mall thought I was an idiot aiming my camera at a wall, and all I got was a Web page?”

AR gets a mobile do-over, if its developers were paying attention. The good part about AR is that the immediate experience often can be engaging -- if only for a while. I was enthused by the sheer ambition of the new partnership among the Rolling Stones, ABKO Music, Universal Music and AR provider Aurasma. In advance of the Nov. 12 release of the Stones’ GRRR! Greatest Hits compilation, an AR campaign will be plastered across 3000 and more discrete locations around more than 50 cities.

They are planting the RS gorilla art of various kinds at the Empire State Building (the ape, get it?), Tokyo's Skytree, and London's Big Ben among the thousands of locations.

AR is all about cool visuals, so this campaign gets a head start by using the album art by Walton Ford. A gorilla with the iconic Stones lips follows the grand tradition of eye-catching Stones covers, recalling everything from Tattoo You to Warhol’s Sticky Fingers (I had the one with the original zipper) and Beggars Banquet. Use the uView app on the image anywhere and the ape comes to life, growls and gains a 3D effect by swiping at you from the album cover. But then the experience segues into a lengthy montage of Stones clips and music walking you through their history.

To their credit, the partners here came up with a two-tiered experience -- one that used AR to grab attention and continue the Stone’s branding for bleeding edginess and then one that delivered a genuinely good video for fans.

Until you hit the “pre-order button.” What the…?

In classic old-school QR fashion, and after a really strong AR/video combo, I get kicked over to an order site that is not even vaguely optimized for mobile. The pop-ups and drop-downs offer up microscopic text I am supposed to navigate to get to ordering. But it gets worse. Even if you decide to bail from the video, there is no way to stop it. I like the montage a lot, but I would also like to save it for later. This uView app is so cluttered with this silly branded business around people creating their own Aurasma “Auras” that it is bound to confuse someone who just wants their Rolling Stone experience. There isn’t even a history I could find to get me back to the Rolling Stone experience later.

Wow. Déjà vu. It felt like 2010 all over again.

Read more: http://www.mediapost.com/publications/article/183505/rolling-stones-launch-ambit...

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Saint Sway Rocks Off Regular Offline Rocks Off Rules You Bastards Posts: 2,356	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #465 - Sep 21^st, 2012 at 11:08am From the Stones official Twitter page...
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corgi37 Rocks Off Regular Offline Rocks Off Rules You Bastards Posts: 1,559 Aussie land Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #466 - Sep 21^st, 2012 at 11:23am I'm not impressed at all.
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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #467 - Sep 21^st, 2012 at 11:32am

corgi37 wrote on Sep 21^st, 2012 at 11:23am:

I'm not impressed at all.

Its an incredible logic, when you think about it, ie using modern technology to target what will primarily be an under 30's demographic.

The one demographic they've chosen to price out of being able to watch them perform the music they're aiming to promote, because most of them don't earn enough money to be able to buy a ticket.

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gimmekeef

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #468 - Sep 21^st, 2012 at 11:43am

This whole thing hinges on the 2 new songs....If they are better than good..I'll be happy...if they like what we've had since Voodoo Lounge (as I suspect) then hell with all this...This APP craze is marketing gone gonzo and not to have this new Stones stuff optimized for mobile phones shows the superficial nature of the whole campaign.

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Paranoid Android

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #469 - Sep 21^st, 2012 at 1:53pm

Gazza wrote on Sep 21^st, 2012 at 11:32am:

corgi37 wrote on Sep 21^st, 2012 at 11:23am:

I'm not impressed at all.

Its an incredible logic, when you think about it, ie using modern technology to target what will primarily be an under 30's demographic.

The one demographic they've chosen to price out of being able to watch them perform the music they're aiming to promote, because most of them don't earn enough money to be able to buy a ticket.

Was it VooDoo Lounge Tour that the Stones had an ïnternet poll"for an audience song request in each city??
Or am I making things up again???

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gimmekeef

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #470 - Sep 21^st, 2012 at 1:56pm

Paranoid Android wrote on Sep 21^st, 2012 at 1:53pm:

Gazza wrote on Sep 21^st, 2012 at 11:32am:

corgi37 wrote on Sep 21^st, 2012 at 11:23am:

I'm not impressed at all.

Its an incredible logic, when you think about it, ie using modern technology to target what will primarily be an under 30's demographic.

The one demographic they've chosen to price out of being able to watch them perform the music they're aiming to promote, because most of them don't earn enough money to be able to buy a ticket.

Was it VooDoo Lounge Tour that the Stones had an ïnternet poll"for an audience song request in each city??
Or am I making things up again???

I think that was Bridges Tour..Voodoo Lounge had a pretty standard setlist little variation as I remember. Oh and the internet "poll" seemed rigged too

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Saint Sway

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Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM
Reply #471 - Sep 21^st, 2012 at 2:19pm

Anyone remember the Fox TV 3-D concert??

It was a rebroadcast of the AC pay-per-view show. Edited down to like 12 songs for TV.

And the kicker was you could go to your local 7-11 convenient store and buy a Simpsons Big Gulp and it came with a pair of 3-D glasses that you could take home to watch the show in 3-D.

I shit you not.

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Saint Sway Rocks Off Regular Offline Rocks Off Rules You Bastards Posts: 2,356	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #472 - Sep 21^st, 2012 at 2:21pm Seriously. I shit you not. here ya go!
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gimmekeef Rocks Off Regular Offline Posts: 5,759 Ontario Canada Gender:	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #473 - Sep 21^st, 2012 at 2:26pm Saint Sway wrote on Sep 21^st, 2012 at 2:21pm: Seriously. I shit you not. here ya go! Ah the good old days!.....simple pleasures......btw I've put in an order for a case of Cracker Jack just in case....
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Saint Sway Rocks Off Regular Offline Rocks Off Rules You Bastards Posts: 2,356	Re: GRRR! - NEW ROLLING STONES GREATEST HITS ALBUM Reply #474 - Sep 21^st, 2012 at 2:26pm Who the hell needs a Rolling Stones Gorilla, Cracker Jack bar code App?? In the good old days all you needed was a Slurpee cup and basic cable.
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