Saint Sway
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We have a fully committed cross-marketed approach to getting "Dance Little Sister" played on the B-stage
this was just Phase One
next we'll follow up with:
• Stealth Product Placement
• Viral Marketing
• A lingerie ad by Victoria Secret
• Shephard Fairey poster
• An ESPN spot
• A Broadway Musical: "Dance Little Sister" starring Beyonce
• Myspace friending
• Hip Hop sampling
• Spring Break airplane banner advertisements
• Street Teams
• Play over during the closing credits of the ER finale
• First single off the Iron Man II Soundtrack
• A cooking segment on The Today Show
• A "Dance Little Sister" tattoo just above Megan Fox's ass, on the small of her back.
• Action Figures
• Celebrity Twitter Account's (i.e. "Hi all! Brad Pitt here. Angie, the kids and I are all cruising around Malibu blaring Dance Little Sister from our SUV. How bout u?")
• A Heineken campaign
• Pap shots of Lindsey sniffing blow off an IORR vinyl album
• "Team Dance Little Sister" t-shirts
• Telemarketing
• A 'Dance Little Sister' cocktail at Tao, Las Vegas
• Stadium and College Bowl Naming Licensing (i.e. The Dance Little Sister Orange Bowl)
• A celebrity sex tape scandal, involving "Dance Little Sister", Crisco, midgets, and a Donkey Punch.
• anything with Cavemen
• well get Ellen to dance to it with Oprah
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