" Hamburg & Cophenhagen shows have been cancelled to give Chad time to see specialists in London. After taking a few days off he played the weekend shows but still was in pain. An MRI revealed an aggravated old injury. Chad cannot play a show at 50% and it is very hard for him to hold back onstage. He is very sorry he cannot play for the German and Danish fans this week. "
http://www.cnn.com/2009/LIVING/wayoflife/07/07/mf.toilet.paper.history/index.htm..." (Mental Floss) -- Since the dawn of time, people have found nifty ways to clean up after the bathroom act. The most common solution was simply to grab what was at hand: coconuts, shells, snow, moss, hay, leaves, grass, corncobs, sheep's wool -- and, later, thanks to the printing press -- newspapers, magazines, and pages of books.
The ancient Greeks used clay and stone; the Romans, sponges and salt water. But the idea of a commercial product designed solely to wipe one's bum? That started about 150 years ago, right here in the U.S.A. In less than a century, Uncle Sam's marketing genius turned something disposable into something indispensable.
The first products designed specifically to wipe one's nethers were aloe-infused sheets of manila hemp dispensed from Kleenex-like boxes. They were invented in 1857 by a New York entrepreneur named Joseph Gayetty, who claimed his sheets prevented hemorrhoids.
Toilet paper took its next leap forward in 1890, when two brothers named Clarence and E. Irvin Scott popularized the concept of toilet paper on a roll. The Scotts' brand became more successful than Gayetty's medicated wipes, in part because they built a steady trade selling toilet paper to hotels and drugstores.
"At the end of the 19th century, more and more homes were being built with sit-down flush toilets tied to indoor plumbing systems. And because people required a product that could be flushed away with minimal damage to the pipes, corncobs and moss no longer cut it. In no time, toilet paper ads boasted that the product was recommended by both doctors and plumbers. Mental Floss: 5 times drug companies promised too much
Strength of going soft
In the early 1900s, toilet paper was still being marketed as a medicinal item. But in 1928, the Hoberg Paper Company tried a different tack. On the advice of its ad men, the company introduced a brand called Charmin and fitted the product with a feminine logo that depicted a beautiful woman.
The genius of the campaign was that by evincing softness and femininity, the company could avoid talking about toilet paper's actual purpose. Charmin was enormously successful, and the tactic helped the brand survive the Great Depression. (It also helped that, in 1932, Charmin began marketing economy-size packs of four rolls.) Decades later, the dainty ladies were replaced with babies and bear cubs -- advertising vehicles that still stock the aisles today.
By the 1970s, America could no longer conceive of life without toilet paper. Case in point: In December 1973, Tonight Show host Johnny Carson joked about a toilet paper shortage during his opening monologue. But America didn't laugh. Instead, TV watchers across the country ran out to their local grocery stores and bought up as much of the stuff as they could.
Also telling was that, in 1978, a TV Guide poll named Mr. Whipple --the affable grocer who implored customers, "Please don't squeeze the Charmin" -- the third best-known man in America, behind former President Richard Nixon and the Rev. Billy Graham. Mental Floss: Cheetos Lip Balm and other bizarre brand extensions
Rolling the world
Currently, the United States spends more than $6 billion a year on toilet tissue -- more than any other nation in the world. Americans, on average, use 57 squares a day and 50 pounds a year. Even still, the toilet paper market in the United States has largely plateaued.
But as our economy continues to circle the drain, will Americans part with their beloved toilet paper in order to adopt more money-saving measures? Or will we keep flushing our cash away? Praeger, for one, believes a toilet-paper apocalypse is hardly likely. After all, the American marketing machine is a powerful thing. "
Pages: 
The all Macca thread (Read 204,630 times)
