A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled Wednesday.

Dafoe, 57, tries to get a regular guy in a bar to sell his soul for the new Mercedes CLA. The offer sends the guy into an elaborate fantasy—set to "Sympathy for the Devil" by the Rolling Stones—in which the car raises his social status to the point where he's hitting red carpets with Kate Upton and dancing with Usher.

At the end, when he realizes the CLA starts at less than $30,000, the guy declines the Faustian bargain, causing an angry Dafoe to disappear in a cloud of smoke.

The ad was created by Merkley + Partners and director Dante Ariola.

Either a 60- or 90-second version of the spot, filmed partly at the Napoleon House in the French Quarter of New Orleans, is expected to air during the fourth quarter of the game.

The extended spot follows two earlier teasers—one of which featured footage from the ad, the other of which showed Upton hanging around as a CLA was washed.

http://www.youtube.com/watch?v=oPNr0_6MnDo&feature=player_embedded

http://www.youtube.com/watch?feature=player_embedded&v=uPq7jVGPs3g
http://www.youtube.com/watch?feature=player_embedded&v=FWjycKOsI2o


http://www.adweek.com/news/advertising-branding/devilish-willem-dafoe-joins-kate-upton-usher-mercedes-super-bowl-ad-146880

ha it features 2 of my favorite things!

Egon wrote on Jan 31^st, 2013 at 10:36am:

ha it features 2 of my favorite things!

Hot blonde and The Rolling Stones perhaps????!!!!!
If only they were drinking wine and not coffee.

I like it!!!!!!!!!!!!!
Dafoe has always been a fav of mine.

LadyJane wrote on Jan 31^st, 2013 at 10:46am:

Egon wrote on Jan 31st, 2013 at 10:36am: ha it features 2 of my favorite things! Hot blonde and The Rolling Stones perhaps????!!!!!

CORRECTION: 3 things

Badass! The kids will love it. I will be rooting for this commercial during the game.

Will it do better than "Charmed Life?"